Newly appointed Starbucks CEO Brian Niccol won’t be required to relocate to the company’s headquarters in Seattle when he joins the coffee giant next month.

Instead, Starbucks says Niccol can live in his home in Newport Beach, California and commute to Starbucks’ head office 1,000 miles away on a corporate jet, according to the new CEO’s offer letter, which was made public in an SEC filing last week.

In his new role, Niccol, 50, will be paid a base salary of $1.6 million annually and has the opportunity to earn an annual cash bonus that could range from $3.6 million to $7.2 million depending on his performance. He will also be eligible for annual equity awards worth up to $23 million.

  • ShaggySnacks@lemmy.myserv.one
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    2 months ago

    Brian Niccol “Guess what plebs? I commute over 1,000 miles one way to get the office. If I can do it, so can you. Get your asses into the office, plebs.”

  • Zaktor@sopuli.xyz
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    2 months ago

    “It’s becoming increasingly common because we’re still in a competitive labor market,” he explains. “Executives aren’t accepting job offers if flexibility isn’t on the table.”

    CEOs of major corporations aren’t a “labor market”. They’re a bunch of narcissists looking for their next hit. They won’t accept working conditions that don’t favor them because they a) don’t need to work and b) their motivation is being a business king and the more ridiculous the package is, the better it feels. It’s just a MBA delusion that he has a special brain worth tens of millions of dollars more than promoting some underling. That the market thought 10% of Chipotle’s entire value was this guy’s special brain is just insanity.

  • m-p{3}@lemmy.ca
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    2 months ago

    Supercommuting, instead of teleworking because that would embolden employees to ask for full-time teleworking.

    Can’t have the plebs think they have some power.

    • unmagical@lemmy.ml
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      2 months ago

      He’s from Chipotle, so Starbucks basically just replaced their top guy with a clone.

  • ccunning@lemmy.world
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    2 months ago

    This is really going to go a long way to make up for all the lost pollution from all the folks that started working from home recently

  • AItoothbrush@lemmy.zip
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    2 months ago

    Hmm i live 1000 miles from work, which do i do: literally use technology that works at the speed of light(internet) or burn a shitton of fuel and propel myself at high speeds towards the building where i work. I think the answer is obvious.

  • Rooskie91@discuss.online
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    2 months ago

    We don’t need to make up new words to normalize an obnoxious asshole exercising his wealth in a vulgar display of maleficence towards the environment.

  • EnderMB@lemmy.world
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    2 months ago

    A few questions here:

    • Why the fuck does Starbucks have a corporate jet? I know they’re a global company, but surely the CEO doesn’t need to be abroad that often?
    • Why would a company subsidise travel for a CEO to the tune of (likely) as much as he would get paid in a salary? If I were to tell my employer “I want to supercommute it’ll cost you $100k” I’d be laughed out. Hell, if I asked for $100 I’d probably be laughed out of the room…

    Jets aren’t even remotely cheap to run. They cost millions, they cost tens of thousands to operate, and that doesn’t include personnel costs or costs regarding runway rental or the kind of shit a CEO would need while in the air.

    • 6gybf@sh.itjust.works
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      2 months ago

      This is an unfortunately normal perk for c-level execs at major corporations. I’d be surprised if Starbucks only had one. He also most certainly has a driver (likely with military experience), and an apartment at the Ritz or similar in Seattle - all covered by the company.

    • CouncilOfFriends@slrpnk.net
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      2 months ago

      For the reasons you mentioned I would hope this just means chartering flights. Owning a jet seems like the entire purpose is to flaunt how much money you can spend frivolously.

      • SeaJ@lemm.ee
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        2 months ago

        Guess what C-level execs like to do?

        There was a real estate group I was interviewing with a while ago that was not particularly big and they owned a jet. Obviously not a 737 or anything but Bombardier makes jets that are smaller. Still expensive to run but C-level execs have convinced idiot boards members (who also ride around on the keys) that they are totally necessary.