Artists have finally had enough with Meta’s predatory AI policies, but Meta’s loss is Cara’s gain. An artist-run, anti-AI social platform, Cara has grown from 40,000 to 650,000 users within the last week, catapulting it to the top of the App Store charts.
Instagram is a necessity for many artists, who use the platform to promote their work and solicit paying clients. But Meta is using public posts to train its generative AI systems, and only European users can opt out, since they’re protected by GDPR laws. Generative AI has become so front-and-center on Meta’s apps that artists reached their breaking point
And then that growth promptly blew its budget because it’s using expensive cloud AI services from Vercel and it has no means of monetization whatsoever to bring money in.
People can do whatever they want, of course. But they have to pay for the resources they consume while doing that, and it seems Cara didn’t really consider that aspect of this.